After decades of sponsorship, Busch asked for an activation proving they’re the best damn sponsor in NASCAR. So we launched the fastest Twitter contest of all time during the biggest race of the year — the Daytona 500. Taking advantage of the race’s most important 13 seconds — the pit stop — we gave fans the chance to win a Ford Mustang simply by tweeting #Pit4Busch every time Kevin Harvick rolled into pit lane.
2020 CLIO SPORTS - SILVER
Platform: TV, Digital, Social