When Budweiser asked us to drop the first batch of their LTO camo bottles out of a plane, we knew it would be no easy feat. But with a portion of the proceeds going to Folds of Honor, there was a bigger story to tell. So we enlisted FOH founder Major Dan Rooney to deliver the first batch to a a group of military vets in Arizona. Working with renowned director Renan Ozturk to capture the entire delivery from the ground — and the sky — we were able to shed light on the importance of taking care of those who had sacrificed everything for their country.
Platforms: Longform Digital & Social