After a 108-year drought, the Chicago Cubs had finally won the World Series. But how do you celebrate a win over a century in the making? In order to resonate with Cubs fans and baseball fans alike, Budweiser pieced together archived audio clips of Harry Caray, the legendary Chicago announcer, to imagine what his final call of the game would have been if he were alive to witness it — words Cubs fans had been waiting their whole lives to hear.
Awards
2017 Cyber Lions - Shortlist - Real Time Response - Social
2016 #TheYouTubeAd Of The Year - “Ad That Goes Straight To The Heart”
2016 Telly Awards - Silver - Branded Content & Entertainment in General - Social
2016 Telly Awards - Silver - Branded Content & Entertainment in General - Viral
2016 Telly Awards - Silver - Video/Shows/Segments in General - Sports
2016 PR Week Brand Film Festival - Winner
2016 Shorty Awards - Gold Distinction - Live Event Coverage
2016 Shorty Awards - Finalist - Facebook
Platforms: Longform Digital & Social