HelloFresh and Keke Palmer are here to call you out for your dull mealtime choices and remind you that eating well doesn't have to mean sacrificing flavor. We launched 360 campaign, debuting on TVC and OTT, paid social, organic social, and out-of-home. Our team worked hard to stay true to Keke's wit and fashion sense while adding in some of that HelloFresh magic. As Keke explains to our protagonist Susan that food doesn't have to be so boring, we made sure our shots, color scheme, wardrobe, script, and actions were equally full of flavor and surprise.